Detailed Services

Research:

• Market Research and Analysis
• Internal and External Communication Audits
• Brand Loyalty Evaluation
• Social Media Metrics

Strategy and Planning:

• Brand Communication and Message Development
• Targeted Audience Identification
• Campaign Development/Tactical Recommendations
• Cause Marketing Research/Planning

Buzz Building:

• Content Management
• Copy Writing/Blog Services
• Media/Blogger Relations
• Promotions and Events
• News Conferences/Webinars
• Video Teleconferences/Satellite News
• Trade Show Support
• Internal Communications
• Food Styling/Photography

Social Media:

• Facebook Development and Management
• YouTube Deployment
• Twitter Implementation
• Social Bookmarking

Measurement:

• Buzz Metrics
• Share of Voice
• Share of Impressions

Industry Positioning and Issues and Reputation Management:

• Internal Communications Auditing
• External Reputation Analysis
• Consumer Surveys
• Crisis Planning
• Crisis Management Execution