Food & Beverage
Since the launch of The Butin Group in 2004, we have made food and beverage a primary niché. One of our first clients was SeaPak Shrimp Company, a premier seafood brand and the producer of the country's top-selling specialty shrimp. Additionally, founder Mary Butin gained an extensive amount of public relations and brand-promotion experience working with The Coca-Cola Company for nearly 15 years.
We Know the Food & Beverage Industry Inside and Out:
In fact, we're on a first-name basis with some of its leading experts and opinion shapers. We have a strong track record for enlisting the industry's top writers, bloggers, producers, and recognizable "foodies" as enthusiastic evangelists for our brands. That translates into greater exposure and profits for our clients.
Food for Thought:
Other firms may know who the important food writers are, but do they "dish" daily with these food bloggers and editors? Do they know what these culinary leaders like to eat, or what foods they will always write about? Do they follow the latest trends and track the latest buzz words, like "digital kitchen?" This type of in-depth food knowledge and experience is what sets The Butin Group apart from our competitors.
We organize our strategies just as we would our kitchen pantry: appealing choices sorted by food type, with no outdated items allowed. Then, we use our proven recipes to cook up a bountiful serving of success for our clients!
Endorsements
"I love it when people approach me who actually understand the food industry! Their expertise is an asset and their network of talent has helped keep our publication on the cutting edge of what's new and noteworthy in the industry."
- Jickie Torres, Editor at Large, YUM! Food Magazine
"I love working with The Butin Group! They are my go-to group for great food ideas! They are friendly and professional and always provide exactly what I need for my readers."
- Michele Borboa, Channel Editor, SheKnows.com
"The Butin Group understands what we need and how to deliver in a timely manner. They certainly understand the food industry and are always looking for ways to help both their client while helping us with our information in a mutually beneficial way. I always appreciate hearing from them."
- Sarah Hetland, Editor, RecipeLion.com
Featured Coverage
Watch our featured client video:
