Marketing Communications
Marketing Communications covers the wide variety of traditional touch points and activities necessary to reach the consumer. It includes story outreach to magazines, TV, radio, and newspapers. It involves development of collateral materials and co-branded partnerships. It often calls for event planning and execution. The appropriate combination of these tools is crucial in order to support a fully-integrated marketing campaign. The Butin Group strategically determines which of these touch points will most effectively ensure a campaign's success.
We're Buzz Builders:
It often it takes a great event or an unconventional message to generate "buzz." The Butin Group excels at generating and executing imaginative initiatives. We've created and executed national contests. We've paired symphony performances with a furniture event, and we've taken a New York Times best-selling author for in-store demonstrations around the country. Our president, Mary Butin, worked across seven Olympic Games creating and implementing great events to generate awareness for sponsors. We've done it all!
We take a 360° approach to thinking about every communication angle necessary to ensure integrated and successful tactical campaigns. We leverage every appropriate channel to achieve remarkable results for our clients.
Endorsements
"Mary Eva at The Butin Group consistently brings to my attention story ideas with real potential for my particular editorial section, and she does so in a welcomingly upbeat and yet not pushy manner. Whether it's a larger profile piece on one of her clients or a brief mention in a roundup I'm already working on, she's always glad to help iron out whatever details I need."
- Joe Rada, Former Contributing Editor (21 years), Southern Living
Featured Coverage
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