Online Engagement
Thought leaders influence buying behaviors. That's always been true. But, in recent years, the landscape has dramatically changed! In the not-so-distant past, thought leaders were found speaking out in traditional news outlets, such as newspapers and magazines, or spearheading discussions at local, regional, or national events. Today, leaders share their voices online. Internet communities often rally around leaders in a virtual environment to dialog about what they have to say.
The Butin Group Knows How to Identify These Key Online Communities:
We connect with the leading voices. We are experts at providing online opinion-shapers with information they will regard as newsworthy and useful. We work to influence behaviors in favor of our clients. Our approach is to strategically enlist these influencers as "evangelists" for our clients' brands.
We Take a Highly Personal Approach to Communication:
We take extensive time to initiate, build, and nourish online relationships. We are valued by the online thought leaders in our chosen market segments because we have taken the time to get to know them.
They respect us because we operate with transparency and integrity. They respond to us because we develop trusting relationships with them as we would with a friendship. That's one of many reasons why our online engagement efforts produce such a high return on investment for our clients.
Endorsements
"I enjoy working with The Butin Group. They understand that media relations is the same whether to traditional journalists or online bloggers, it's about getting to know the writer and what they write."
- Sue Rodman, Blogger, Field Trips with Sue.com
"Blending Southern charm and hospitality with utmost professionalism and tact, The Butin Group has been a pleasure working with on travel-related stories."
- Matt Hickman, Contributing Editor, Mother Nature Network
Featured Coverage
Read our featured client coverage:
» Little St. Simons Island featured on Mother Nature Network
