Travel & Leisure
Today's sophisticated travelers seek many things: adventure, luxury, value, leisure, and unique experiences when they think about an escape or a business trip. The Butin Group understands this audience and the key people who influence them. We ensure they know our clients and the features they offer.
Destination Success:
In 2005, the premier luxury resort owner Sea Island Company sought a communications partner to promote their most important project since the company's founding. They hired The Butin Group. Our immediate task was to help orchestrate the national announcement and grand re-opening of The Cloister at Sea Island, one of the most exclusive and historic hotels in America.
Management asked for laser-focused results, and we delivered. The property opened to much acclaim, headlined by an exclusive seven-page story in one of the country's premier magazines, Architectural Digest.
Five-Diamond Expertise:
Over the years, The Butin Group has developed communications solutions for many segments within the travel and leisure industry. We've trumpeted the highly anticipated revitalization of a state-owned resort island. We've attracted attention for a national collection of boutique hotels. Because we keep abreast of the evolutionary changes in the travel industry, we're able to craft highly effective, precisely targeted campaigns and messages.
What Sets Us Apart:
Telling a compelling travel story actually isn't that hard. People naturally love to learn about new and exciting destinations around the world. The trick is persuading consumers and third-party influencers that the promised experience is both alluring and attainable.
What makes The Butin Group different from other agencies? Simply put, we know how to develop strategies and tell stories that move the audience to action. Because we thoroughly understand travel and leisure, we can help our clients achieve five-star success!
Endorsements
"The Butin Group performs at a high level from message creation through media activation. They understand the media landscape, and are very effective getting exposure when and where it's needed."
- Eric Garvey, Chief Communications Officer, Jekyll Island Authority
"The Butin Group made my research trip to the islands of coastal Georgia both a blast and a breeze. Thanks, Alexa, et al!"
- Betsy Andrews, Senior Editor, Saveur
Featured Coverage
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